Sunday, March 8, 2015
Introducing the Apps Ecosystem Marketing Test Kitchen
The first initiative we cooked up is designed to help you, as a vendor, minimize the abandonment rate of Marketplace prospects as they bounce around your Marketplace property and various product pages without clear a “call to action”.
The Challenge:
The vendors who drive the most traffic and installs to their Marketplace listing page through their “Add to Apps” button between Nov 9th - 16th will be included in the front page Featured and Notable sections on the Apps Marketplace site.
The “Add to Apps” button will improve your listing’s performance.
- Increase Conversions: Reduces the risk of users getting lost while navigating between the Marketplace and your website, which will result in a better experience for users and more installs for you.
- More Accurate tracking: Properly encoding the button URL using Google Analytics will enhance data-driven tracking so that we can better work together to understand and improve the user acquisition funnel.
- Bonus - Get a front page feature: The six (6) top traffic/install drivers during the challenge time-frame will be featured on the homepage. We will list:
- The top two (2) traffic/installs drivers by pure volume.
- The top four (4) in traffic/install growth from previous weeks.
How do I participate and succeed in this test kitchen challenge?
- Add the “Add to Apps” button properly.
- Make sure the page is the “Vendor product home page” link in your listing on the Marketplace
- Use marketing techniques to drive traffic through your landing page and potentially get featured on our front page.
- Use analytics to check visits made through the “button” medium, and see your traffic flowing to your app.
Posted by Harrison Shih, Associate Product Marketing Manager, Google Apps Marketplace
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Saturday, February 28, 2015
Blog Readability Test My Blog Genius
- Blog Readability Test
- Reference - Blog readability test (Harold Jarche)
WHAT?
What level of education is required to understand your blog?
Click here, Enter your blogs URL, and within a few seconds you will get the results. I am not sure what formula or criteria they are using (US High School level?), but it is always fun to explore simple online tests like this one. Not much thinking needed, so why not!
MY BLOG?
My blogs reading level: Genius.
It felt great, until I thought about it a bit! Mambo-Jambo! From an instructional design (ID) point-of-view it is simply a disaster, unless most of my readers (target audience) are at that level. Hopefully, they are!
If this test is reliable and valid, I suppose I would need to use less jargons and simpler words in the future to reach the lower levels (or more people!). Why not!
Interestingly, Joseph Harts blog reading level is also Genius. Though, Stephens OLDaily blog reading level is only High School. This could be one reason (Unconscious one!) why I ranked Stephens blog higher in my Top 10 ETL blogs ranking. It might not make sense, but it does bring a bit of joy and heartache to our blogging. In short, a little copy/paste job for a lot of reflective fun!
I am still learning... :)
Thursday, February 26, 2015
The TEST Learning Framework Finally Unleashed!
How do we use technology to TRANSFORM learning (at our University)?
THE TEST-Learning Framework
Revealed:Why? One reason...
